Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers’ growing digital demands. Brands are using digital signs to share in-store deals and campaigns, menu boards, directories, video ads and more. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
Take McDonald’s, for example. McDonald’s is one of the largest restaurant franchises in the world, with more than 36,000 locations across 100 countries. If every McDonald’s had a digital menu board, outdoor and indoor signs, there would be more than 100,000 signs to manage.
That’s a lot to maintain under one brand’s umbrella. Whether a brand has several locations or 30,000, it’s important for the messaging to uphold brand consistency while still appealing to the individuals around each specific location.