Billboard advertising only used paper, vinyl, paint, or mechanical methods prior to the digital age. Today, technology has revolutionized outdoor advertising through the use of LED billboards. What exactly is an LED billboard? LED billboards display advertisements on computerized screens, rather than being painted or printed on a wood backing such as with “traditional” billboards. LED billboards offer advantages that traditional billboards cannot match: the ability to place ads on buildings, more eye catching ads, and the ability to easily display multiple ads.
The key advantage of LED billboard advertising is the ability to produce high quality ads. By incorporating video, LED billboard advertising produces ads that are very realistic. As a matter of fact, full-length commercials can be played on some LED billboards. This allows advertisers to convey a longer message, particularly if the LED billboard is placed near where drivers would need to stop for traffic signals. The captive audience may see the entire message before their light changes.
The idea that businesses can show multiple advertisements with one sign is another huge benefit of advertising with LED billboards. With traditional billboards the original advertisement had to be removed in order to display a different one. Mechanical billboards are, of course, an exception to this rule. These billboards can show a maximum of three advertisements within minutes of each other if they are non-computerized. However, if a mechanical billboard has a scrolling ability and is computerized, it can show up to 30 advertisements. With LED billboard ads, there is no cap on the amount of advertisements that can be shown. If you would like to change them, it is as easy as clicking your computer mouse or inputting new fields into the computer.
Finally, it is possible to display LED billboard advertising in places not usually associated with advertising. For example, ads can be placed on buildings or on small signs. New York’s Time Square and Las Vegas use LED billboards extensively on the sides of buildings. In “early adopter” high tech areas such as Japan, they are also very popular. The reason for its popularity should be quite obvious. LED billboards take up less space than larger, more traditional billboards, which make them easier to place on buildings. The billboard can act as a very good marketing tool for businesses, as the clients can see ads about their services and products at the entrance of the store. How else are you going to lure in that client at the last moment?
In conclusion, LED billboard advertising is a cutting edge option for businesses that can afford it. Not only is the process of interchanging ads much easier, but it also allows for more elaborate ads to be displayed. For more convenience, the ads can be placed on buildings and other locations. LED billboard advertising has not yet replaced traditional billboards in rural areas, but they are gaining popularity in urban areas. And if technology improves rapidly enough, there may even be a time in our lives where we will only see LED outdoor billboard advertising.