Outdoor events, in and of themselves, are special just because they take place outside. What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun.
The most important factor is the weather. Whether winter, spring, summer or fall, most events are planned too far in advance to account for the possibility of inclement weather. It’s important to be prepared and have a backup plan.
Coordinating an upcoming event outside? Make sure you follow these simple three steps to guarantee guests have a wonderful time.
#1 – Point the Way
Clear, visible, outdoor signage is vital when you’re outside. Busy crowds of cars and people can make it difficult at best to see signs that mark the way to start and finish lines, your exhibition booth and more.
Inflatable outdoor signage is an excellent way to direct the flow of visitors. Inflatables are large, colorful and different, so they stand out in crowds. Arches are a wonderful choice for marking entrances and exits, while inflatable billboards denote other points of interest.
#2 – Escape the Elements
While most people love being outside, the weather can play a huge role in the comfort level of your guests. Outdoor inflatable tents and display domes give an immediately accessible gathering place that’s out of the intense sun, wind, rain or cold. They also offer an attractive way to entice attendees to check out your exhibit.
#3 – Add to the Fun
The most important factor in outdoor events is fun! Inflatables give you all sorts of ways to keep visitors interested and having the time of their lives. Creative outdoor advertising balloons such as remote-controlled, helium-filled blimps can be raced. Inflatable sports cages offer guests a chance to try their skill at pitching baseballs or kicking soccer balls.
Inflatable sumo wrestling arenas, jousting or other games branded just for you will keep attendees lined up to participate while reinforcing your marketing message. Inflatable kiosks are yet another type of creative outdoor advertising balloon. Custom-made to serve your purpose, you can use them for handing out samples, coupons and more.
Giant, inflatable movie screens are a phenomenal way to attract guests whether for the viewing of a Hollywood film or an informational video.
Make It Memorable
What’s even better is that most inflatables can be branded with your logo. Or, if you prefer to sell space on your inflatables, custom outdoor signage can be made that displays the marketing message of your advertiser.
With the flexibility and creativity inflatables add, you’ll want to incorporate them into every aspect of your next outdoor event. Their affordability, durability and portability make them an excellent solution for long-term use with mobile marketing tours and annual events.
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