An LED display sign of any kind is one of the most effective forms of advertising currently available to businesses and organizations. This is due to a number of elements which feature strongly in these LED signs. Each of these factors alone is an effective advertising technique, and in combination these elements have proven to create extremely successful signage.
One of the key features of any LED Outdoor Display is its luminescence. The eye is naturally attracted towards light, and illuminated signage automatically stands out in any surroundings. What many people do not consciously realize however is that illuminated signage can have a distinct and lasting effect on its surrounding area as well.
Picture in your mind a busy city and area street at night. Chances are your mental image is bright and well lit, with light coming from shop windows, cars and of course signs. Now picture a sinister and unwelcoming street. How many lights can you see? I’m willing to bet very few. Human beings are attracted to good light and to activity. While this is most obvious at night, it also has a strong effect during the day. To us, darkness can be sinister and slightly threatening, whilst well lit and open environments are welcoming and secure.
LED display signs make excellent use of both illumination and movement to attract the attention of onlookers. The light from these signs attracts the eye both at night and during the day. However this signage will also boost the ambient light in an area, and can contribute greatly to the atmosphere in a shopping or business district. While street lamps and shop lighting will illuminate an area reasonably effectively, they cannot create the same air of activity that dynamic signage can.
While shop lights and street lamps are simply providing illumination, LED outdoor displays are the best actively sending a message. This creates an air of activity in a shopping or business area, and literally makes the location a ‘happening’ place. Dynamic signage can be used to display messages, images, videos or a selection of advertisements. Whatever the subject of the sign at any given time however, the effect on the area will be the same. LED signage also looks like professional, modern and exciting. These are all attributes that are reflected onto the same area in which the sign is placed also, creating a positive image for the location.
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