Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons.
- Mobile billboard advertising is less costly than running commercials or even using a stationary billboard. It is one of the most efficient forms of advertisement on a budget.
- Mobile billboards can help you better reach your target audience. The vehicles that the advertisements are on will be continuously driven and therefore, your message will be spread around any target neighbourhood or highly-trafficked area.
- You will have more control over your ad campaign. You can track the vehicle with your mobile billboard wherever it goes, so you know exactly who is being reached. If you’re utilizing a private driver for the billboard and they find themselves in an area that is particularly dense with your target demographic, they can stop to have your ad noticed by potential buyers.
- Your ad is more likely to get noticed than it would in print ads. Since the viewer can’t simply turn the page or navigate away from the ad as they can with online media, you’ll have an easier time getting your message across.
Grassroots Advertising’s mobile billboards have the added advantage of being dedicated advertising vehicles. Your message will travel on strategic routes designed to get in front of your desired audience. The vehicles can also get huge numbers by getting in front of sporting event venues, concerts, and anywhere else a crowd gathers.
How to Create a Mobile Billboard
Before you begin calling around for mobile advertising, consider what you want the ad to say. One of the only pitfalls with such advertising is that the message you are portraying must be clear and concise at a glance, which can be difficult. You can’t give a long drawn out message on the side of a moving vehicle, as not many will be able to read it all. The shorter the message the better.
Since the billboards are in motion, you will want large text and appealing images. The colors should stand out so that people want to pay attention to what the vehicle is trying to advertise. Make sure that you create an eye popping advertisement that is straight to the point and that clearly represents your brand.
Mobile billboards can be the best form of advertisement for your business. Nevertheless, start off with this method slowly and then expand the amount of mobile billboards you have out there. Pay attention to how much it helps your business grow and where your audience is being reached most with this form of advertising so you can expand upon ongoing success.