Mobile billboard advertising is one of the newest forms of advertising. This fact makes it unique and noticeable. It has greater recall and more flexibility than traditional billboard advertising.
According to Outdoor Advertising Magazine, outdoor mobile media billboards can have as high as a 97% recall rate. Digital mobile billboards are more effective than traditional outdoor advertising.
The American Trucking Association noted 91% of the targeted audience noticed the text and graphics on truck advertising. The majority of the people who see the Mobile Billboard recall seeing the message with a large percentage recalling the specific advertisement.
Mobile Billboard Applications
Mobile Billboards are mostly utilized in a way to deliver a message in places that other static billboards are unable to. In addition they also offer a median that doesn’t get cluttered by other advertisements and digital mobile billboards are generally seen near competitors. Many also find it advantageous that the message is likely to be seen by other drivers and people walking on city streets in urban environments or quickly moved to high traffic areas in suburban inner ring and outer ring areas.
Many companies use these mobile billboard trucks for parades, product launches, furniture displays, and general rapid-awareness creation. Almost anything can be placed inside of the boxes for display.
Article Source: http://aimoutdoor.com/effective-mobile-billboard-advertising/