Why LED Signs Are Good Marketing Materials

Technology is continuously transforming the face of marketing, from digital marketing strategies to new ways of outdoor advertising. Not all technologies will work with all businesses, but LED signs are sure to boost the marketing quotient of almost, if not any product. Signs made from LED lights are designed to grab attention. By virtue of their flashy designs, bright colors and noticeable sizes, they espouse one primary marketing strategy to the core-visibility.

As far as outdoor advertising goes, billboards still dominate the highways but LED installations are fast catching up. Unlike billboards though, an LED sign does not always have to be hefty in order to grab attention. In fact, LED advertising is fast moving to indoor locations-a feat that huge billboards will never be able to accomplish. Mobility is an important factor in marketing products, as more people will get a glimpse of your message if you’re not limited to outdoor spaces.

Most advertising forms require a huge investment for a single message. LED signs give you more value for the same amount of money as it’s easier to create and edit LED ads. By the same thread, LED leases can accommodate multiple advertisements in the same space, over a period of time. This allows you to create not just a single ad but an entire marketing campaign, encapsulated in an LED screen. Depending on your requirement, budgets for LED sign options vary. It’s not always a bank-breaking venture to advertise via LED. Go for basic monochromatic signs to elaborate high-resolution colored LED ads, as you see fit.

Article Source: http://EzineArticles.com/3034178

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Digital Signage – Making the Most of Your Business

In this world of technology, we have seen a wide variety of amazing inventions which have been made possible with research and development. New and more interesting gadgets have been introduced to replace the old ones and all aspects and fields have benefitted from the boom in information technology. This also applies to the field of advertising which has seen a new era with the introduction of digital signage and the elimination of billboards, static, sign posts etc. Making flyers and leaflets are things of the past because now people can simply make use of digital signs to draw people to their products or services.

Digital signs have become highly popular in recent years and are being used by people for the purpose of targeted marketing. The main process of digital signs is the displaying of electronic graphics and messages on screens and placing the screens wherever the target audience is likely to be. There are different electronic devices which can be used in digital signage but the most common ones are kiosk, plasma screen, LCDs and LEDs etc. By making use of different graphics and animation, the advertisements can attract customers and market successfully.

However, the process of setting up digital signs require a bit of planning and some technical work as it involves both software and hardware installations. In order to set up a proper network which is suitable for their business and to reap the benefits from this form of advertising, people can hire specialist firms which are experienced in IT support and have installation specialists and other personnel to deal with the technical aspects. A professional firm will aid the business in choosing the correct digital signage system and deal with its consulting and design. They can also assist in coming up with the proper content which can snag the attention of customers.

Furthermore, installation of all applications and training employees in running the system is the task of a specialist company. They can aid the business in maintaining the system and dealing with any technical difficulty which might surface. There are different systems which are offered to customers and can be selected as per the demands of their business. The first system is the Entry Level System and its features are as follows:

• This is one of the simplest digital signage systems with easy to use applications and interface.

• It is compatible with plasma screens, projectors or even LCDs.

• In this system people can transmit all media, graphic, audio and video formats.

The second system is Enterprise System with the following features:

• A bit advanced system which allows elaborate and detailed designing.

• People can schedule multiple channels on different sites which will change frequently.

The third system is the Advertising System with the features listed below:

• This is the most advanced system and as the name suggests; it is ideal for marketing.

• Different content can be broadcasted at different monitors as it is highly advanced.

A business can select the right digital signage system which can prove to be beneficial for them.

Article Source: http://EzineArticles.com/6234556

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Digital Signage in the Retail Market

About ten years ago, in order to attract customers, most of the retailers were using media intended to show product demonstrations on the small monitors or video screens, which was a fundamental idea. After five years of that digital signage was introduced, this was another revolution that allowed stores and retailers to draw attention of the customers with colorful media. Nowadays digital advertising is in lime light with the help of advanced technology and customer friendly environment that has made shopping a completely new experience. When planned and imposed in a right way, they expand to new openings to differentiate various brands.

Stores and retailers always try to provide a much better and easy shopping experience to their customers, which help to get more business from them and earn more revenue. There are unlimited possibilities available to the merchants that include product information, community information, promotions, live news fees, entertaining trivia, brands from image spots and much more. The modern digital signage system helps the merchants to focus on the ads as per customer’s location and time, provides freedom to know customer tastes, buying habits, etc. From merely a strategic merchant tool, the system of digital advertising has become an important retail solution.

Be it financial institutions, stores, retailers, or large entertainment complexes, digital signage system provides assistance to a wide range of retail clients. Here are some ways by which retail merchants are using customer friendly digital advertising system:

• When the customers walk through the doors of a flagship store, the LED messaging systems attract them with what they can expect.
• When the customers are entered into the store area, digital display shows latest products, offers and discounts.
• Furniture buyers can see a large product line and print their wish list for shopping as per their choice at the Synergistic catalogue booths.
• Digital signage is in powerful partnership with RFID. When a customer choose an item having RFID tag, the current rate, color options, and other specific product information are shows automatically on the a close digital display.
• In the drug stores or cocktail lounge tables, ledge speaker screens provided by vendors, offers weekly specials to the customers.
• Flat screens at the restaurant lobbies show table waiting status and personalized messages of the customers like “Happy Anniversary” or “Happy Birthday” etc. These flat screens are also useful in informing the poker players when their turn to play is.

There is no doubt that the digital signage system has worth in the retail market. Digital advertising must be improved with the massages that are constantly refreshed with the contents, which are decided by the retailers. The application programmers need to work behind the scenes to ensure that everything happens properly. Media developers are needed to give access to the management services and broad content creation. Art directors can help in graphic designing and video production. A knowledgeable media programmer can help in technical enhancements and introducing new content ideas that mainly focus on customers.

Article Source: http://EzineArticles.com/6144625

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How effective is Mobile Billboard Advertising?

Mobile billboard advertising is one of the newest forms of advertising. This fact makes it unique and noticeable. It has greater recall and more flexibility than traditional billboard advertising.

According to Outdoor Advertising Magazine, outdoor mobile media billboards can have as high as a 97% recall rate. Digital mobile billboards are more effective than traditional outdoor advertising.

The American Trucking Association noted 91% of the targeted audience noticed the text and graphics on truck advertising. The majority of the people who see the Mobile Billboard recall seeing the message with a large percentage recalling the specific advertisement.

Mobile Billboard Applications

Mobile Billboards are mostly utilized in a way to deliver a message in places that other static billboards are unable to.  In addition they also offer a median that doesn’t get cluttered by other advertisements and digital mobile billboards are generally seen near competitors. Many also find it advantageous that the message is likely to be seen by other drivers and people walking on city streets in urban environments or quickly moved to high traffic areas in suburban inner ring and outer ring areas.

Many companies use these mobile billboard trucks for parades, product launches, furniture displays, and general rapid-awareness creation. Almost anything can be placed inside of the boxes for display.

Article Source: http://aimoutdoor.com/effective-mobile-billboard-advertising/

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How Smart Billboards Are Revolutionizing Outdoor Advertising

Digital technology is revolutionizing billboard advertising. Digital billboards generate high recall rates and positive reactions, a Nielsen survey shows. Seventy-five percent of consumers who travel roadways with digital billboards can recall seeing one within the past month, and 55 percent of those can recall the sign’s message most of the time or every time they pass by.

Some advertising agencies are taking advantage of these numbers by combining billboards with smart technology that interacts with passersby. Here are some ways smart technology is making billboard advertising even more effective.

How Smart Billboards Work

Early smart billboards combined hidden miniature cameras and computer databases. Cameras gathered images for the computer to analyze the subject’s gender and age, and an ad was displayed based on the results.

This technology has continued to advance. Advertising innovators have begun combining smart billboards with big data analytics tools that draw information from social media to adjust ads. For instance, if Twitter indicates there is a basketball game in the area, a billboard showing a FedEx ad might switch to a Nike ad.

Recent Developments

The latest smart billboard technology uses smartphone tracking to adjust ads based on information gathered from passing phones. For instance, if an iPhone user walks past an Apple Store, he or she might receive a text message offering a deal on an iPad. This is similar to the technology that location analytics providers such as Euclid Analytics are using to help retailers track customers in stores.

As wearables such as the Apple Watch and Samsung Gear grow more popular, advertisers are extending location analytics applications to wearable users, and smart billboards are expected to follow suit. The startup MeU is even turning wearables themselves into walking billboards by using LED lights to create ads that are visible through interactive clothes.

Targeting Drivers

Car manufacturers are the early adopters of smart billboard technology. In partnership with OOh Media, Porsche launched the world’s first interactive billboard campaign in Australia in January 2015. It uses image recognition software to detect Porsches and display a company ad saying, “It’s so easy to pick you out in a crowd.” Lexus followed suit later in the month with a similar but more sophisticated Australian ad campaign. It used an algorithm to match vehicle information with environmental information, such as local traffic and weather conditions, to generate 80 variations of the same ad.

 

Porsche is teaming up with video surveillance software manufacturer Milestone Systems and IBM Analytics to deliver targeted billboard ads to specific vehicle models on their way to Australia’s Melbourne airport. These smart billboard software applications do not yet identify specific drivers, but Sydney University of Technology professor Jim Macnamara says that is coming soon.

In the United States, some smart billboard ads are targeting drivers based on speed. For instance, in 2014, Cisco used a billboard near San Francisco International Airport to promote its Cisco Live event by delivering messages of varying length, with faster drivers getting shorter messages.

Targeting Pedestrians

Other smart billboards target pedestrians. For instance, Ogilvy France has promoted IBM’s Smart Ideas for Smarter Cities campaign by creating billboards that are integrated with benches, awnings and ramps. Russian food sellers have bypassed embargoed imported food bans by creating smart signs that change their displays when the camera detects police approaching.

In New York City, digital marketing agency 360i is helping Canon reach social media photo enthusiastswith smart billboards that give 200 different photography tips based on real-time weather conditions, traffic updates and social media buzz. For instance, attendees at a Billy Joel concert received messages about how to shoot a concert picture.

Article Source: https://www.inspiriamedia.com/blog/smart-billboards-revolutionizing-outdoor-advertising

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Key Considerations for Deploying LED Displays

Digital signage is an effective solution for attracting eyeballs, displaying creative content, and broadcasting information. In the past, LED displays were mainly used for outdoor applications such as billboards, while their LCD counterparts dominated the indoor market. But recent advances in LED technology has allowed these screens to make considerable inroads into the indoor territories that LCD’s once monopolized. In fact, Transparency Market Research expects the booming LED display market is expected to reach $12.5 billion by 2020, up from $4.8 billion in 2013, for a compound annual growth rate of 14.7 percent. When deciding between LED and LCD displays, consumers looking to deploy LED digital signage either indoors or out should keep the following key considerations in mind when making an investment:

COST

While LED displays have a higher initial cost than those of the LCD variety, their energy efficiency gives them a lower overall operating cost in the long run. Not only do LED displays use less power, they last longer and require fewer maintenance interventions, reducing associated replacement and service costs.

ENGAGEMENT

The mission of digital signage deployment is to attract and hold people’s attention. LED displays have a high brightness aspect that encourages engagement, and gives creators the ability to develop exciting content that will retain interest. And because LED displays offer a wider viewing angle than LCD’s, they are able to capture a larger audience.

SERVICEABILITY

While LED displays are very durable, they may need to be serviced at some point within their useful lifespan. Because most rely on a modular design, repairs typically only require replacing one of the defective modules, and not the entire unit. In this instance, the screen may also have to be recalibrated to ensure uniform color and brightness.

NETWORK CONNECTION

It is important to consider the availability of a network connection when choosing a digital communication solution. A network connection will allow for the easy distribution of content to all displays linked to the network. Users will be able to remotely control their system from an internet connection, placing real-time access and content updates right at their fingertips. This can prove powerful for deploying LED displays across far flung locations, while still maintaining consistency and quality of messaging.

LED displays are poised to continue expanding across sectors, providing captivating communication in both outdoor and indoor spaces. PixelFLEX ® is a leading provider of custom LED solutions offering top-tier customer support throughout the entire experience. To learn more about the advantages of LED, visit our LED University!

Article Source: http://pixelflexled.com/2017/07/key-considerations-deploying-led-displays/


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4 Advantages To Mobile Billboard Advertising

Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons.

  1. Mobile billboard advertising is less costly than running commercials or even using a stationary billboard. It is one of the most efficient forms of advertisement on a budget.
  2. Mobile billboards can help you better reach your target audience. The vehicles that the advertisements are on will be continuously driven and therefore, your message will be spread around any target neighbourhood or highly-trafficked area.
  3. You will have more control over your ad campaign. You can track the vehicle with your mobile billboard wherever it goes, so you know exactly who is being reached. If you’re utilizing a private driver for the billboard and they find themselves in an area that is particularly dense with your target demographic, they can stop to have your ad noticed by potential buyers.
  4. Your ad is more likely to get noticed than it would in print ads. Since the viewer can’t simply turn the page or navigate away from the ad as they can with online media, you’ll have an easier time getting your message across.

Grassroots Advertising’s mobile billboards have the added advantage of being dedicated advertising vehicles.  Your message will travel on strategic routes designed to get in front of your desired audience.  The vehicles can also get huge numbers by getting in front of sporting event venues, concerts, and anywhere else a crowd gathers.

How to Create a Mobile Billboard

Before you begin calling around for mobile advertising, consider what you want the ad to say. One of the only pitfalls with such advertising is that the message you are portraying must be clear and concise at a glance, which can be difficult. You can’t give a long drawn out message on the side of a moving vehicle, as not many will be able to read it all. The shorter the message the better.

Since the billboards are in motion, you will want large text and appealing images. The colors should stand out so that people want to pay attention to what the vehicle is trying to advertise. Make sure that you create an eye popping advertisement that is straight to the point and that clearly represents your brand.

Mobile billboards can be the best form of advertisement for your business. Nevertheless, start off with this method slowly and then expand the amount of mobile billboards you have out there. Pay attention to how much it helps your business grow and where your audience is being reached most with this form of advertising so you can expand upon ongoing success.

Article Source: http://www.grassrootsadvertising.com/blog/advertising/4-advantages-to-mobile-billboard-advertising/

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