The Importance of Outdoor Advertising

People would agree that advertising is a very important component of business. Well, not even with business. Even in interpersonal relationships, advertisement is still very important. It’s not uncommon to hear a guy’s friend tell a girl how good the guy is, and how they’ll end up very well together. That’s advertising. Friends will always tell a girl that their friend is best for him.

That is how advertising goes. The same arrangement goes for businesses. You would have to tell the world that your business is the best for their needs. They would have to realize that they should avail of your services or buy your products in order to make sure your life goes the way it already is. You should convince people to become your customers or else your business would not make it.

There are many ways to advertise a business. One of them is through print media. One of the most common ways of advertising through print media is to make use of existing publications. In the old ways, businesses relied on newspapers, radio stations and television channels for their advertising needs. These are media that are able to send the message across to a wide audience… at a given time.

You see, the effectiveness of television advertisements depend on the number of seconds or minutes that it has for airtime. It totally depends on the right timing, if the right people are watching at the ideal time. Radio advertisements do the same thing. Newspaper advertisements, on the other hand, rely on the size and placement of the ad to determine its effectiveness. It also depends on what day the ad was displayed on the classifieds section of the newspaper.

You can see now that there is a need for an ad that is constantly being pushed at the attention of its intended viewers. There should be an ad that can be accessed 24 hours a day, 7 days a week, and it should be something everyone sees. That is where outdoor advertising comes in.

Outdoor advertising deals with ads such as banners, and billboards. Recently also there has been a development of a new form of outdoor advertising such as building wraps. However, they all do the same thing: they attract the attention of people. It is different from the traditional advertisements because outdoor advertising can be seen by people all the time. Billboards and building wraps, for example, just sit there without even having someone say anything. The ads are just displayed there all the time.

What makes outdoor advertising advantageous is that they are guaranteed to catch the attention of its audience. Who can resist the charm and attraction that the billboards offer? Whether or not you’re interested in the product, you can still see the outdoor advertisement when you pass by it while you drive your kids to school or on your way to work. Most of the times, this results to a curiosity that can end up having the person buy the product and becoming a customer for the business.

Article Source: http://EzineArticles.com/2385340

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Advertisements

Mobile Billboard Trucks – A Primer on Mobile Outdoor Advertising

Mobile billboard trucks, commonly referred to as mobile billboards, mobile ad trucks, billboard trucks, ad trucks, or mobile media vehicles, are typically a self propelled vehicle based on a light duty commercial truck chassis, which has been fitted with a custom built, two or three sided sign frame. There are a variety of sign system designs, including tri-face and scrolling models that look like modified box trucks, and which can support multiple advertisers. However, the most common style is known as a static truck which generally features two panels, each measuring roughly 22′ wide by 9′ – 10′ high. In recent years, with the advent of grand format digital printing, the sign panels have evolved from paper posters to scrim reinforced heavy vinyl fabric, and most recently to polyethylene which is said to be easily recycled.

The Outdoor Advertising Association of America classifies mobile billboard trucks under the Transit category, which includes a variety of non-traditional out-of-home media formats. Billboard trucks have a relatively recent history, with some of the earliest mobile billboards reportedly showing up in New York City in the 1980’s. Others have attributed their origins to Texas and Southern California. During a recent conference call among mobile billboard company executives hosted and moderated by the OAAA, on which this author participated, several of the participants estimated that nationally, there are 500 or fewer mobile billboard trucks on the road in the United States.

Mobile billboards are used for a wide variety of advertising purposes. With their ability to drive virtually anywhere, they are uniquely able to target a specific locale to promote the Grand Opening of a retail store or a restaurant. Unfortunately, given the current economic climate, promoting retail store Bankruptcies and Close-out Sales increasingly seems to be a regular assignment for billboard trucks.

On a broader scale, multiple billboard trucks have frequently been used simultaneously within a market, or across multiple markets, to promote the roll-out of a new consumer product, or as was the case in late October 2008, promoting the Obama-Biden Presidential Campaign in a handful states were the polls indicated that it was a close race. There have even been a few instances, on both B to B and B to C ad campaigns, where two trucks have driven in tandem, featuring a two-part message.

Like any good advertising message, the creative element is critical to capturing the public’s attention and causing it to act on the message. With outdoor advertising in general, advertisers are encouraged to follow the adage, “a picture is worth a thousand words” and prominently feature their logo and an illustration representing the message’s theme, followed by a clear call to action and a way to contact the advertiser. Indeed, it is this last element which has steadily evolved. Years ago advertisers were basically limited to an ‘800’ number, while in recent years the creative also featured a website URL which prospects could visit at their convenience to learn more about the company and its products, prior to making a purchasing decision. Most recently, with the dynamic growth of Social Media, we have started to notice advertisers highlighting their presence on Facebook, MySpace, Twitter and other platforms.

At Guerrilla Billboards, we have been executing advertising campaigns for our clients since 1999. Ranging from the streets of New York City to sunny Southern California, our mobile billboard trucks have served a wide variety of organizations – from large Fortune 500companies to relatively small grassroots organizations such as a fan club protesting the decision by a major TV network to cancel its members’ favorite show about a vampire.

Over the past ten years, we have consistently found that successful mobile billboard advertising promotions have resulted from the following key elements:

  1. First and foremost, know who and where the target audience is. Is it a general branding campaign, or a focused promotion such as a Grand Opening? Typically the client will have solid demographic data regarding the so-called Life Pattern attributes of its customer base. For instance, several years ago we ran an employee recruiting campaign for a major biotech company in the Boston area. Given that firm’s suburban location, they directed us to operate during the AM and PM rush hours along one of the heavily traveled commuter corridors from Southern New Hampshire into Kendall Square in Cambridge, where many of their competitors have offices. In this case, the primary theme that our client’s ad was to promote its convenient suburban locale.
  2. Second, the creative must not overwhelm. The target audience generally has a very brief time to process the message. As stated earlier, let corporate logos and/or photos do most of the heavy lifting. Great examples of this strategy are exhibited by the wide variety of outdoor ads that are run by McDonald’s Corp., which feature terrific photographs of the restaurant chain’s various products and very limited text.
  3. Mobile billboard trucks are all about flexibility. If during a retail campaign one location needs additional help to pump up its sales, it is very easy to re-route the truck to spend more time in a particular trade area.
  4. Properly vet your vendor. Lowest price is not always best. Unfortunately, there are a number of mobile billboard operators who pay their drivers “under the table” in order to save money on payroll taxes and worker’s compensation insurance. Be sure that your vendors are fully insured. As an agency or a brand, you do not want to receive a call from the IRS demanding payment of back taxes.
  5. Continuing with this theme, take a hard look at the vendor’s trucks. Do they look beat-up or are they clean and well maintained? Safety is very important, and it is your brand’s image and reputation that is at stake.
  6. Proof of performance is a given. In these days of ROI metrics, the client wants to know that the truck is operating when and where it is supposed to be. While clients will frequently get feedback from customers and employees stating when and where they may have seen the truck, we provide a selection of so-called proof of performance photos, taken daily during the campaign at various spots along the route – and frequently in front of competitors’ locations. Depending on the campaign length, these may be delivered in batches during an extended campaign. We also provide our clients with the output from the internet based GPS tracking systems in our trucks, which is further backed-up by driver log books.

Article Source: http://EzineArticles.com/2792816

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Has Traditional Outdoor Advertising Matured?

When someone talks about conducting an ad campaign using outdoor media, the first word that comes to the listener’s mind is ‘billboard’. This is because billboards and hoardings have made themselves the basic form of promotional exposure, for every advertising agency. There was a time when advertisers would booked the boards years before their campaigns even took off. Such was the power of billboards and hoardings. However, of late, many people notice outdated billboards at several prime locations, unlike the days when one would see new ads popping up almost every month. Moreover, several hoardings are now being quickly replaced by huge digital banners. This brings to light, the important question: Is the concept of traditional billboards and signs fading?

Billboards are still, the preferred form for outdoor advertising. However, with the evolution of technology, a new trend has emerged, and is now taking control of the way that they operate. Digital billboards are the latest means of outdoor promotional exposure. They are designed to display digital messages on the screen, which are constantly changing. It also provides the advertiser with the ability to present and update ads tied to specific events. For example: A local firm can offer a team’s merchandise, within seconds of them winning a championship. Moreover, these billboards aren’t as expensive as people expect them to be. Some communities have passed specific laws regarding the number and content of these billboards. Not every creative ad agency can afford to resort to digital means. However, it hasn’t deterred these agencies from conducting digital outdoor campaigns, every now and then. This is why, people are convinced of the fact that several boards are going to digital means and the traditional paper ones are, gradually, fading out.

The ability to conduct a digital outdoor campaign using electronic billboards, depends on how the advertising company operates. Gone are the days when one would find the need to print and deliver faces to the billboard site, mount them to the board and repeat this process constantly, as newer faces emerged in the market. The overall functioning of almost every known full service advertising agency around, has changed. This is because, going digital has given them the ability to change ads instantly and present them, simultaneously, on multiple boards. They can also schedule the works of multiple advertisers on a single face, at the same time. These technological advantages have given billboards the ability to operate like other electronic media, such as TV, internet, radio, etc.

Whether an advertising agency or a simple end consumer, one cannot deny that digital billboards are a great and exciting medium for outdoor promotions. But, it is not the most effective means of advertising. A lot of people have an emotional connect with traditional displays. For example, a person without GPS would be able to figure his precise location, by viewing the billboard or hoarding placed on that street. This is why, an efficient, digital effort should be part of a total marketing and advertising mix, and should be able to deliver a message that appeals to all customers. Traditional billboards are still, a great medium for outdoor print advertising. However, the final result of the campaign, whether digital or not, depends entirely on the strength of your message.

Article Source: http://EzineArticles.com/8055014

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Outdoor Digital Signage – Outdoor Advertising in the Modern Age

Always seen as an effective method of promotion and branding, outdoor advertising can reach large audiences as high volumes of traffic get to view the billboard or poster as people commute or pass by. However, because of the ubiquitous nature of outdoor advertising it is all too easy to become immune to many campaigns that adorn our high street and they become part and parcel of the scenery.

Digital Outdoor signage is one method outdoor advertisers have of getting noticed. The modern, eye-catching nature of outdoor digital signs mean they stand out from the background of static 2D images. As a new advertising innovation, outdoor digital signage has seen a remarkable rise in uptake over the last few years and is now readily seen along high streets, outside retail units and around transport hubs.

Put simply, outdoor digital signage is the use of modern flat panel televisions such as the LCD or plasma screens used to display advertising messages, promotional content, branding or other information.

It is also versatile. Outdoor digital signage is able to schedule advertisements at set times of the day. This makes it attractive to advertisers that can push certain products or promotions at more targeted audiences; as an example, lunch menus from local restaurants can be displayed at lunch-times, or driving schools can advertise in the evening when commuters are rushing to the bus stops and train station.

Outdoor digital signage is also simple. The displays, while modern and engaging are able to catch the eye and appeal to a modern audience far more than traditional static advertisements do. Yet, the televisions used are the same as the TVs that are found in most homes. They are protected, of course, surrounded by an LCD enclosure that blocks out the harmful elements such as rainfall and other weather and also ensures the internal temperatures of the LCD enclosure are the optimum for operating an LCD screen.

The outdoor digital signage enclosure also offers a physical barrier, which is essential for outdoor digital signs, as the displays can become tempting targets for vandals or thieves – and even accidental damage can cause a screen to fail.

The only other facet to a digital outdoor display is the method in which content is uploaded. Commonly, outdoor digital signs are networked together which enables the same content to be displayed on multiple machines. The content can be uploaded centrally which means changes can be done remotely removing the need for technicians to travel around and replace advertisements.

Alternatively, a simple media player can be used to upload the content. These can be stored inside the LCD enclosure alongside the LCD screen and can take the shape of a simple media playing device, or a small PC, which will have the same protection as the LCD inside the enclosure.

Because of the simplicity, versatility and flexibility of outdoor digital signage it is fast becoming a major part of the outdoor advertising market. And, as the costs of LCD screens continues to fall, it is expected that outdoor digital signage will expand further and may possibly completely usurp static 2D advertisements that have been for so long part of the furniture of our high streets.

Article Source: http://EzineArticles.com/5315883

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Maximizing Your Outdoor Advertising Campaigns With a Full Color LED Sign

For the ultimate experience in outdoor advertising, consider using one of the most innovative advancements in outdoor displays – the full color LED sign technology. Colored LED displays are more advantageous for businesses seeking to attract more customers to their product or services. Studies have shown that colorful moving images command more attention and offer better conversion.

Many businesses and organizations are warming up to the great potentials offered by full color LED displays. Today, business establishments, sports arenas, airports and busy thoroughfares are dotted with ads using LED technologies that herald important messages from major sponsors. You may have seen these brilliant displays while on the road or while inside shopping centers and you just can’t deny the fact that they are indeed eye-catching.

A brilliant full color LED sign when used in advertising is an investment that can provide a huge positive impact on the business’ ROI. People normally have short attention span and it takes imagination to make them glued to an advertising message and eventually convert into loyal customers. Investing in good advertising tools such as a high resolution and high quality LED sign guarantees all these.

In many countries, colorful LED signs dominate the road ways, effectively commanding the attention of every motorist and pedestrian. Malls have caught on, too. Colored LED displays showcase items on sale, sponsor ads and movie ads, keeping shoppers up-to-date with all they have to offer.

Learn how a full color LED sign can revolutionize the way you promote your business by contacting LED manufacturers and dealers today.

Article Source: http://EzineArticles.com/3521581

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Instant Outdoor Advertising Campaigns You Can Set Up in Minutes

You will find outdoor advertising has been made easy through online communications. Sellers and buyers can set up campaigns with out even meeting and broadcast their message in cities they have never even visited all at the click of a mouse.

Independent businesses find bus bench, recycling bin and bus shelter advertising more economical than television or print ads and this kind of advertising is super targeted right down to the street corner.

This type of advertising is available in cities all over North America and you may be surprised to find out that outdoor advertising is used by every type of business imaginable. Large and small.

Real Estate agents capture a major share of this media but you’ll find restaurants, hair dressers, investment brokers, roofing companies, carpet cleaners and a ton of others managing successful campaigns. And here’s why. When you put your message in front of enough people, you have something to grab their attention and the right call to action you can’t help but drive traffic from the street to your website or to your phone.

Prices start as low $65.00 a month for bus bench advertising. That makes this form of advertising competitive with any local media you can name.

Being able to choose the very street corner your advertising will appear on make this form of advertising extremely targeted and the right message extremely effective.

This form of advertising is very easy to set up and can be used to build a brand, launch a campaign, drive traffic to a website, recruit customers, build awareness and a whole lot more. One phone call or one click of a mouse can get you started instantly. You can check for locations near you, select a location and start a campaign all without leaving your office or ever meeting a sales rep.

Putting your message on the street at eye level is not only good for the business doing the advertising it provides revenue for cities who partner with the service provider and the people who use the street furniture. Bus Shelters, bus benches and recycling bins are a welcome addition to any city landscape in both form and function.

Street furnishings includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement.

The message is in the media as well as on it. What does that mean? Well when you put your message on a bus bench you tell people you care enough to provide seating for the bus traveler. A bus shelter keeps the rain off and a recycling bin keeps the garbage off the street. Your message on this media says you are here to help and here to stay.

There are many kinds of advertising on the street to choose from. Bigger businesses commonly make use of highway billboards while smaller businesses target their markets with signs on benches and recycling bins while bus shelters might display a major movie promotion. Beverage companies commonly make use of sporting events and arenas, among other venues, while taxicabs, buses, railways, subways and wall murals offer other advertising opportunities.

Article Source: http://EzineArticles.com/6561887

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard

Outdoor Digital Signage – Outdoor Advertising For the 21st Century

Outdoor advertising has always been a common method of raising revenue and increasing brand awareness. Along our high streets, trunk roads and even on bus stops, outdoor advertising hoardings, posters and other signage can be seen everywhere.

But there are two major disadvantages to outdoor advertising, both of which drastically affect the return on investment.

The first major problem with advertising outside is the prevalence of competition. Because signs, bill posters and hoardings are literally everywhere, advertisers find it increasingly difficult to get their message to stand out in the crowd.

Secondly, outdoor advertising is costly and times consuming to change as technicians have to regularly visit sites and exchange content, adding to the cost of any outdoor advertising campaign.

However, a new, more dynamic and flexible form of advertising outdoors has arrived that gets around both of these problems: – Outdoor digital signage.

Outdoor digital signage is the use of modern flat screen displays housed in a protective LCD enclosure ensuring they are protected from the weather, temperature and vandalism.

These outdoor LCD displays provide a far more attractive, engaging, and more importantly, a more noticeable method of outdoor advertising. The colourful changing images ensure more people notice the digital sign in comparison to the standard flat 2D advertisements.

The other benefit of outdoor digital signage is that content can be uploaded remotely. These has huge advantages for advertising companies in that they don’t have to dispatch technicians to replace posters and hoardings – it can all be done centrally.

Outdoor digital signage and LCD enclosures are proving a real boon for outdoor advertisers. They do require an initial investment in the system but by using a good quality LCD enclosure the display device should last just as long as if it had been sited in a warm and dry front room.

And as they are more noticeable than standard signs and a lot cheaper to upload content, the return on investment can be a lot greater than regular print advertising.

Article Source: http://EzineArticles.com/4177476

mobile billboard truck
advertising billboards
led signage Dubai
outdoor advertising media
mobile billboards
digital mobile billboard